I specialise in designing and building websites that look beautiful, work well, and are easy for you to use and update yourself.

HOW I CAN HELP YOU

WEBSITES

Often, your website is the first time a new potential customer will interact with your business. I can create basic one-page websites, right up to multi-page sites with advanced features and plugins. I use a variety of website platforms, including WordPress, Squarespace, and Shopify. I will educate you on the pros and cons of each option so that you are able to make your own decision and be confident that it's the right one for your business.

graphic design

Graphic design includes everything
from logos, business cards, websites, social media graphics, business documents, email graphics, flyers, and posters. Good graphic design and branding is crucial to business success. The images, fonts, colours and finishes you choose for your brand should convey the business personality, and help your business stand out from the crowd and be remembered by your future clients.

STRATEGY

Are you overwhelmed with all the marketing options? Do you feel like you're spending time and effort on marketing but not seeing any results? I can help by reviewing your current marketing and explaining where you should be focusing your efforts in order to achieve maximum ROI. I will create a custom marketing strategy for your business and show you step by step how to implement it.

HAPPY CLIENTS

amd business evolutions

Alysha came to me in mid-2017 looking for assistance with initial branding for her new business, AMD Business Evolutions. She had already had a play around with designs and ideas for logos but didn’t know where to start with getting the files ready for print and choosing the right stock and finishes for her business cards. I was able to help refine her ideas and liaise with printers on her behalf to ensure she ended up with beautiful cards that would leave a lasting impression with her potential clients. We then added a simple and professional one-page scrolling website, social media profile images, business documents, and two flyers.

“Thank you for making these business cards so effortless.”
Alysha Dewick, AMD Business Evolutions, www.amdevolutions.com.au

hya yoga

I started work with HYA Yoga when I began their Yoga Teacher Training Program. Initially, I created ad-hoc flyers and posters for their workshops, and the occasional social media image and wording. Through this graphic design work, I created marketing templates that ensured brand consistency through colours, fonts, logo placement and design structure.

I have since worked with them on their marketing strategy, presenting back my recommendations for 2018 and receiving the go-ahead to manage their workshops end-to-end and their email communications to their community database.

“Mel bedazzled us with her technical design skills and attention to detail. She was hard to miss so we got her on board!”

Karina Pupo, HYA Yoga Studio Manager, www.hyayoga.com

sonja turner

Sonja approached me in mid-2016 when she decided to create a personal brand for her fitness and nutrition coaching business. Up until then, she had been using her personality, word of mouth, and some standard business cards from VistaPrint to gain new business. Together, we worked through the complete branding process, from concept through to completed marketing collateral. We created business cards, a comprehensive marketing strategy, a simple and professional one-page scrolling website, email marketing template and graphics, social media pages and graphics, and flyers. We continue to review and refine her marketing strategy, meeting quarterly.

www.sonjaturner.com.au

reflex 2 health

Tony and I started working on Facebook advertisements in mid-2016 but realised that the R2H website wasn’t mobile-friendly, and so we wouldn’t be leaving the leads from Facebook with a good impression. We then undertook a complete website re-design, completing the new website in January 2017.

“My new integrated website professionally introduces both my existing and potential new clients to my business and services, whilst providing a smooth customer service experience through the online booking & payment features. I have seen an increase in brand new clients finding my website, booking a session, and then showing up at the clinic. All of this happens without my involvement!”

Tony Pullin, Reflex 2 Health, www.reflex2health.com.au

amd business evolutions

Alysha came to me in mid-2017 looking for assistance with initial branding for her new business, AMD Business Evolutions. She had already had a play around with designs and ideas for logos but didn’t know where to start with getting the files ready for print and choosing the right stock and finishes for her business cards.

I was able to help refine her ideas and liaise with printers on her behalf to ensure she ended up with beautiful cards that would leave a lasting impression with her potential clients. We then added a simple and professional one-page scrolling website, social media profile images, business documents, and two flyers.

“Thank you for making these business cards so effortless.”

Alysha Dewick, AMD Business Evolutions, www.amdevolutions.com.au

hya yoga

I started work with HYA Yoga when I began their Yoga Teacher Training Program. Initially, I created ad-hoc flyers and posters for their workshops, and the occasional social media image and wording. Through this graphic design work, I created marketing templates that ensured brand consistency through colours, fonts, logo placement and design structure.

I have since worked with them on their marketing strategy, presenting back my recommendations for 2018 and receiving the go-ahead to manage their workshops end-to-end and their email communications to their community database.

“Mel bedazzled us with her technical design skills and attention to detail. She was hard to miss so we got her on board!”

Karina Pupo, HYA Yoga Studio Manager, www.hyayoga.com

sonja turner

Sonja approached me in mid-2016 when she decided to create a personal brand for her fitness and nutrition coaching business. Up until then, she had been using her personality, word of mouth, and some standard business cards from VistaPrint to gain new business.

Together, we worked through the complete branding process, from concept through to completed marketing collateral. We created business cards, a comprehensive marketing strategy, a simple and professional one-page scrolling website, email marketing template and graphics, social media pages and graphics, and flyers.

We continue to review and refine her marketing strategy, meeting quarterly.

www.sonjaturner.com.au

reflex 2 health

Tony and I started working on Facebook advertisements in mid-2016 but realised that the R2H website wasn’t mobile-friendly, and so we wouldn’t be leaving the leads from Facebook with a good impression. We then undertook a complete website re-design, completing the new website in January 2017.

“My new integrated website professionally introduces both my existing and potential new clients to my business and services, whilst providing a smooth customer service experience through the online booking & payment features. I have seen an increase in brand new clients finding my website, booking a session, and then showing up at the clinic. All of this happens without my involvement!”

Tony Pullin, Reflex 2 Health, www.reflex2health.com.au

MEET MEL

hello

My background is from a below the line advertising agency, where I managed several local area marketing programs, providing marketing advice and organising artwork and printing for over 700 franchisees and store managers. I also worked on national promotions and charity partnerships, including websites, eDMs and digital marketing.

After finding out that big businesses were charging crazy prices for a simple website, I wanted to take my knowledge and provide small-medium sized businesses with affordable and user-friendly website, marketing and branding options. My point of difference is my strategic approach to marketing, focusing on efficiency and return on investment.

I also enjoy educating clients on the ins and outs of marketing, which is why I have created workshops designed to empower business owners. I’d love to chat with you about how I could help you and your business.

WHY INVEST IN MARKETING?

lets turn your marketing spend into sales

Marketing adds fuel to the fire of your business. If you want your business to grow, you need to invest in marketing of some kind. How fast it grows should be directly related to your level of marketing activity. If you undertake strategic and sustained marketing, your business should always have more demand than you can actually meet. This puts you in a position of power either to grow and meet this demand, or to be selective with the kinds of clients you choose to work with.

Marketing has a range of different purposes – from brand awareness, to driving direct sales. People are bombarded with advertising from the moment they wake up to the moment they go to sleep. How does your brand stand out? What will make your business memorable? Why should a consumer choose you over your competition?

If you aren’t marketing yourself, your business is in the dark. You might be the best business in your category, but if your branding and marketing doesn’t back that up, you are likely to lose sales.

People have an attention span of 8 seconds, and it’s even less on social media. If you don’t provide your customers with concise information using wording they are familiar with, they will have already scrolled on. It’s important you are clear about what marketing goal you are working towards, who your target market is, how to word your information to grab their attention, and how to get your message in front of them. Marketing without a strategy is like throwing darts at a target in a pitch black room – you might occasionally hit the board but it’s very unlikely you’ll score a bullseye.

If you’re sick of throwing money at marketing without seeing results, I’d love to chat with you.

GET IN TOUCH

Please get in touch if you would like to ask any questions or if you would like me to send you more information. I look forward to hearing from you!

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